Serafina Sama is a rarity in the modern fashion world, softly spoken, humble and gentle. And because of this although her work is very contemporary there is almost an old world reserve to her approach, like a Slim Aarons picture of Capri come to life.
This may well be because the founder of the label Isa Arfen grew up in Italy, even if she now lives in London with her husband and son, she has a really put together sense of personal style, something that has made her design work more subtle, more natural almost.
And although on the surface the Serafina approaches life with a quiet elegance, she is the ideal companion on a European holiday because, the woman I have come to know as a friend is brave, irreverant and has a unique sense of humour, much like her collections.
So when she told me she would be celebrating her wedding anniverary in Formantera this Summer I had to ask what would be in her bag?
In Serafina’s Suitcase is:
And most importantly where would you be leaving your bags once you got there?
I think the best way to experience the island is to rent a home there, and Formentera offers so much choice: from bungalows a few steps away from the beach to traditional rural fincas surrounded by fig and olive trees to Seventies villas immersed in pine trees or perched on red cliffs overlooking the most turquoise sea.
Here are a few links - on Homeaway there are so many properties, from bungalows to villas. The other two links are more for luxury villas.