Overview of Voyage D'etudes
A director of Purple.fr and Founder of Voyage D’etudes Paula started her career in publishing at British magazine Dazed and Confused aged 20. This became an all consuming passion for the world of magazines. Having found herself starting at the time when the publishing world was moving online she naturally created a niche in working with digital editorial and creative projects for new media. On leaving Dazed, Paula explored her love for storytelling through POST, the first fashion magazine exclusively for the iPad, which lead her to her current role working with Olivier Zahm for France’s Purple Magazine to set up it’s online platform.
When I first thinking about the idea of a study trip and making a scrapbook, I had all sorts of exotic ideas for my first submission. However as I talked about the world and other peoples adventures I kept being drawn back to the same ridiculous story, a thought that one that I can only utter in hushed tones to close friends, the tale of how I don’t really love Paris.
I know it’s like saying that I don’t really like small fuzzy animals, perhaps there is something slightly unhinged about my personality. Whatever it is I have decided to take this opportunity to document and understand my phobia of the worlds most romantic city and see if there are steps I can take to cure myself. I go to Paris once or twice a month normally, due to working for a French magazine and its just generally an occupational hazard of having a career in fashion. So I have been able to undertake a rather rigorous study programme involving many many expressos, cigarettes and croque monsieurs.