Overview of Voyage D'etudes
A director of Purple.fr and Founder of Voyage D’etudes Paula started her career in publishing at British magazine Dazed and Confused aged 20. This became an all consuming passion for the world of magazines. Having found herself starting at the time when the publishing world was moving online she naturally created a niche in working with digital editorial and creative projects for new media. On leaving Dazed, Paula explored her love for storytelling through POST, the first fashion magazine exclusively for the iPad, which lead her to her current role working with Olivier Zahm for France’s Purple Magazine to set up it’s online platform. As well as fitting in work as a creative director and Dj because there is no such thing as too much.
I’m very lucky to travel a lot with my work and be exposed to some of the more grander spaces, meals and experiences in life through my fashion work, dipping into a world I could never actually hope to afford, it’s really something I feel very blessed by. But I also have regular existential crises brought on by the all consuming nature of the idea of style and luxury and the constant hamster wheel of fashion seasons. When I start to feel the wheel is flinging me wildly around of its own accord because the momentum has gotten too much – my go to fantasy is moving to rural Italy and growing my own food (I know how cliche) as the year drew to a close I was having a daily fix of broken down villa sales googling, when a small beacon text came through offering, freedom, sunshine, cheap flights, friends, lack of drama, my prayers had been answered! But then oh wait wait wait! Hold up it’s in the Canary Island’s was that not the very place that had featured in the “Big Fat Gypsy Christmas Special”. I was assured to not judge an island by its siblings that there would be watercress broth, goats and mountains where we could walk in the clouds – so I put my faith in my friends and went to La Gomera on a post Christmas mind cleanse.